Veneto
Package Design
Veneto is a gift set that entices buyers to create an elevated Italian meal with authentic and refined ingredients. It is also a monthly subscription where the buyer receives materials to create a delicious Italian meal in their own kitchen. The design is meant to convey a fun and authentic experience to make the customer feel like a head chef. Patterns and illustrations are used to visually connect the customer to the olive oil, balsamic vinegar, and spices offered.
Design Choices
The illustrations capture the rolling hills and rustic architecture of Italy and reflect a warm pastel color palette to convey the feeling of comfort that is associated with a home cooked meal. Patterning is hand-drawn and inspired by Italian tiles found in authentic Italian kitchens.
